Write Search Engine and user Friendly Content

With the huge number of sites now available on the internet, it can be difficult to stand out and you really need to promote and market your site so people know you are out there. That is also why your site needs to be properly optimised and search engine friendly.
Getting people to notice your site can really be a challenge, because most web users search for information using search engines. This means that your website needs to be user friendly as well as search engine spider friendly. A site not indexed on a main search engine like Google can be dramatic for companies that now spend thousand on their sites.
That is one of the main reasons why you need to write carefully the content of your pages. It is not about stuffing your target keywords into a page so it looks horrible. You need to remember that you are first writing for human beings and then for search engine spiders. Any SEO company or SEO specialist should tell you that when you talk about writing search engine friendly content as part of your internet marketing strategy. The aim of being top of the search engines for particular keywords is so that web users can find your site. But if your site is not user friendly, it will not convert and you will finally end up with a useless site.
When writing content for your site, you need to keep a few things in mind that will help the user read through a page. Short paragraphs and bullet points are best because they will more easily attract the eyes. On the contrary long paragraphs that make a page look like one block will scare people away.
Like a salesperson, if you want to sell something on your site, you need to list the main interesting points and put calls to action at strategic points to ensure that you will capture as many sales as possible.
In the end, try to remember that even if you are trying to attract the search engines spiders, your website is first designed for human beings. Usually, a site properly written and designed well for people will also be search engine friendly. Just try to be careful not to use flash too much as it is not well read by the spiders. It is also important not to compromise your message to your human audience simply because you want to make your pages more reachable to the search engines.