Do You Need to Perform SEO for My Website?

The answer is not necessarily yes. If any of the following examples apply to you, you may not be in need of an SEO campaign right now:

• You have a website that you really don’t want strangers to find, such as a training tool for your employees or a classroom tool for your students.

• Your site is already ranking well, you’re satisfied with your sales, and you don’t want to rock the boat.

• You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.

• Your site is going to be completely rebuilt or redesigned in the next couple of months. If that’s the case, read Shari Thurow’s Search Engine Visibility (Peachpit Press, 2007) to learn how to build a search-friendly site from the ground up. You’ll want to keep our book on hand, though, for use as soon as your new site is launched.

If this list doesn’t apply to you, you’re ready to begin your SEO adventure!