If you get a chance, check out the latest statistics from InsideFacebook.com. Please keep in mind that these are only number for the United States. But there are some things that stand out:
Looking at percentages, the highest growth rate is coming from the over-45 demographic:
While the absolute number of members is smaller in that group, the growth rate is fascinating to watch. I would imagine this will eventually slow, as we've seen with the younger demographic, until it normalizes. In anecdotal conversations, I'm finding that many people from this demographic are using Facebook to connect with high school and college friends (especially as we move into reunion time), stay in touch with children and grandchildren, and even begin to use it for some business networking purposes.
Another worthwhile graph from the post breaks down current U.S. users by age:
If you bundle up the groups, you'll find that the 35 and older crowd makes up 38% of Facebook's population here in the U.S. Pretty cool when you consider that Facebook started about five years ago as a college-based tool.
And finally, looking at gender, we find that - in every single segment - there are more female users than male users of Facebook:
While we know that overall women use social networks more than men, I wonder how many of us are using that knowledge to effectively feed our marketing and communications programs? Seems like there's a good opportunity there.
Do any of these data strike you differently? Can you draw any conclusions or make inferences that I've missed? Let me know.
Chart credit: InsideFacebook.com
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