SEO -Keyword Selection Is Key

Careful keyword selection is the heart of the SEO campaign. Site owners who are on top of their SEO game have a list of top-priority keywords that they use on their site,with reasonable repetition, in strategic places. We never let a site go for six months without checking the keywords to make sure they’re still appropriate. If a site’s focus or positioning changes, new keywords are in order. If a company adds new products or services, new keywords are in order. If a new competitor comes on the scene, it’s worth peeking into its site for new keyword ideas. Even if none of these changes takes place, regular keyword analysis is in order because search behavior and trends may change as well.