SEO – Web Site Has Many Keyword Placement Opportunities

The code that makes up your web page’s text falls into two categories—visible and invisible—and they are both important for optimization. The visible text is made up of the words that you put on your page for the world to see, including obvious things like the paragraphs of carefully crafted content aimed at your target audience, but also less obvious elements like your HTML page title, the text inside your links, and the navigational text that tells your visitors how to use your site, such as “Click the thumbnails for a full-size image.” Invisible text refers to the words that do not display on the page but are added to your HTML code and gathered and analyzed by the search engine robots. This includes your meta keywords tag, meta description tag, and your ALT image tags.