Google’s cloud computing

Google believes that you want to spend more time doing things with your organization, family, group, or school in an online environment.Called cloud computing, the premise is that users can create, edit, and store massive amounts of information through the Internet (or “cloud”) with any device that has a Web browser (such as a computer or cellphone) and Internet access. The Web applications (or apps, for short), as well as the files themselves, are stored securely on powerful servers in data centers throughout the world, as illustrated in Figure 1-1.

Users can share their information with others, including friends and coworkers, and collaborate in real time on important projects. Because the files are already online, a user simply sends a message to his or her friends that contains a link to a file, and those friends can click the link to see and contribute to the sender’s great work. Using Google Apps, you don’t need to send attachments back and forth or keep track of different file versions.

Google Apps brings cloud computing to the masses. And it helps alleviate some of the issues of traditional computing:

1. Cost: Computer hardware and software is expensive. For schools and businesses alike, buying PCs and servers, and all the software that goes with them, is making less and less financial sense — especially when it all becomes obsolete before anyone figures out how to use the new stuff. These organizations want solutions that can provide a better return on investment.
2. Maintenance: Maintaining all those PCs and the network software is a pain. Information technology costs even more money and uses a lot of resources — especially when organizations grow and someone needs to maintain all those new users.

So, why not go with Google and leave all the tedious technical stuff to the people not savvy enough to jump on the Google bandwagon? If you keep your information in their Internet cloud, you don’t need to buy any servers, load any software, scan for any viruses, or back anything up. No more rebooting the server or your PC when the system crashes, again. Everything just works with a lot less cost, maintenance, and hassle because it’s coming to you directly from Google.

To put it all into perspective, here’s an analogy for you: Would you rather hide your life savings under your mattress and risk it being stolen or lost in a fire, or store it in a bank where you have access to it anytime, anywhere, from an ATM machine?

In this new, Web-enabled world, your Web browser becomes your ATM, and Google becomes your bank. You can use your own domain name, company logo, and all that branded identity stuff to personalize your Google Apps. You can preserve your corporate, school, or organizational identity and slash your costs in a dramatic way.